London 2012 sustainability stories
Editorial consultancy for LOCOG
How do you create a narrative for London 2012's sustainability goals?
As the approved sustainability writers for London 2012, we've worked on a number of projects for the London Organising Committee of the Olympic Games and Paralympic Games (LOCOG). In 2009, LOCOG asked us to copy-edit their sustainability plan and help them create a report on the first ever attempt to carbon footprint a summer Games.
They were so impressed that, in 2010, they asked us back as editorial advisers to help tell their sustainability story – used by the communications/marketing teams and LOCOG executives in the run-up to the London 2012 Olympic and Paralympic Games.
What we did
We carried out extensive research and analysis of all previous reports, along with face-to-face interviews with operational and communications managers at LOGOC and the Olympic Delivery Authority (ODA). Using our findings we agreed key sustainability goals and achievements, and then crafted a series of interlinking, chronological stories. The 'story' document we created was designed to be read either as one overarching sustainability narrative or as individual stories, compelling in their own right. These stories and our language were incorporated across all sustainability communications both before and after the Games.