Helping a university make sense of its content and helping them find their voice
Plymouth University brand language & content strategy
How do you help a pioneering academic institution create the right structure and tone for its content?
As part of a responsive, user-first website redesign project Plymouth needed help to plan and streamline a complex and diverse range of content. They also wanted to improve the impact and consistency of the organisation's tone of voice in all communications.
What we did
Following research and interactive workshops (involving staff from various departments), we audited their most problematic content areas. We rated existing content, identified gaps, redundancies and opportunities, and suggested new content templates for the most important parts of the new, responsive website.
Following this work, we liaised with the university's content creators to create a practical guide to writing in the “Plymouth voice”, which was adopted immediately.